Wednesday, August 12, 2009

Undermining Your Message With Ad Words

While it's always tempting to add Google Ad Words to this and other blogs, giving up control of the message you want to send is honestly too much for me to let go of and I keep collecting very good examples of why.

Here's my latest. Recently, there is real research that finally determines what a lot of positive reinforcement dog trainers have known for over a decade. The strangely romanticized dominance theory is a pile of dog doo that someone made up from reading 1950's research of unrelated captive wolves thrown together (in my mind 10,000+ generations says that dogs are so not wolves despite being related genetically. Also a family of wolves in the wild don't act like captive unrelated wolves either).

One of the articles is here:

But what caught my eye is that the site uses Google Ad Words.

This is what the site looked liked when I saw it:

(Click to actually see the image and my annotations.)

Right there in Google Ad Words is an ad talking about Dog Whispering which is code for Cesar Milan's own odd style of bullying dogs which he claims to be based on Dominance Theory. I'm quite sure that the authors of the article would rather that link not be on the same page as their article.

AND here is the exact same issue again at a different site:

So to me it's not worth the few pennies here and there that a semi randomly chosen Ad word may make you.

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