Thursday, December 04, 2008

Enough Already, Just Loan Them the Money

The American Automakers that is.

For years I've been saying American cars suck, but it's one thing to whinge about them and quite another to torpedo the entire economy just because you think they deserve it.

This has been a series of hard lessons all the way around. First and foremost is that what people say they want and what they need are two different things. Hinging all your marketing decisions based purely on what people say they want will only work when things are going well. People say they want big cars so the Big 3 make them. Trouble is when things don't go so well with the economy, consumers change their mind in a heartbeat and after they take a reality pill, go buy that Toyota or Honda, and leave the US automakers who spent years making said big car holding the keys.

Thing is, the US Automakers are what I consider to be on Iconic industry. They're an important part of our history and culture. There is precedent for helping out such businesses. We helped out Harley Davidson many years ago with Trade Tariffs (need to find a ref for this).

Also Japan, who has no business growing rice when it is so much cheaper to get it from Thailand considers rice such an important part of their culture that they susidize growing it within the country (find the ref).

The point is that some things are considered important and it's worth helping them along. Sure Toyota and BMW who have non-union factories here may not agree, but they don't have the same amount of history.

And maybe the US Automakers should be history, but not until we find a way so they don't influence the economy quite so much. Maybe they need to be broken up into smaller companies.

And let's be fair, the US Automakers are working on more efficient cars. Yes, they're slow about it (killing the EV was a horrible mistake), but they are and they should be given a chance to make a car that sucks less.

Oh and I totally agree with Frangela on the Stephanie Miller show. Don't go begging for money in your private jet (they learned that lesson - duh). In fact, sell your freakin' jet.


Antoine Eastin said...

Lkie you, I also think that the US Automakers are what I consider to be on Iconic industry. You are right they're an important part of our history and culture.

Neil Miles said...

Agree with your opinion here , Antoine .
Love your post , Ellen . Thanks

Robert Smith said...

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